Tag Archives: RetailNext

Department stores tracking customer behavior with wi-fi

When Nordstrom posted a sign telling customers it was tracking them, shoppers were unnerved. http://www.nytimes.com/2013/07/15/business/attention-shopper-stores-are-tracking-your-cell.html?pagewanted=all  Nordstrom wanted to learn more about its customers — how many came through the doors, how many were repeat visitors — the kind of information that e-commerce sites like Amazon have in spades. So last fall the company started testing […]