The hapless, bumbling father who is the comic foil to the supercompetent mother that is a stock character in product marketing is pure propaganda. Marketers continued to portray fathers as babbling buffoons who need constant supervision. “The verbiage was implying that dads need the help of a special product to overcome incompetence,”  http://www.nytimes.com/2013/02/24/business/fathers-seek-advertising-that-does-not-ridicule.html?pagewanted=1&ref=us